Cluck-Cluck Yeah! is a conceptual egg brand that reimagines traditional grocery packaging through playful visual identity and sustainable structural design. Inspired by retro science fiction, the project combines bold typography, illustrated graphics, and an unconventional packaging format.
I developed the brand identity and a functional packaging prototype using recycled cardboard, with an interlocking construction designed to protect individual eggs and allow the packages to stack.
LOGO VARIATIONS
ICONOGRAPHY
PACKAGING DESIGN
The packaging combines a custom interlocking cardboard structure with the brand's illustrated visual identity. Designed to hold individual eggs, the modular format allows packages to be stacked while using recycled materials.
STRUCTURAL DEVELOPMENT
A custom die-cut layout was developed and prototyped to create a functional package that could be assembled without additional fasteners. The design balances material efficiency, structural support, and ease of use.
Final prototype / assembly
